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Report from the TDWI World Conference on 'Operational BI'

by Rachel Shortt
LogiXML BIz Comm Editorial Staff
May 21, 2007

The Logi Team and I just returned from the TDWI World Conference Spring 2007 in Boston, MA. We had great attendee interaction and, as is the norm with TDWI, very practical, informative sessions about BI in action.

As you know, most conferences seem to have a theme in the sessions themselves as well as in the questions that attendees are asking. Just as we noted in the Gartner BI Summit sessions in March, the Data Warehousing world is also focusing on how to best reach more users across the organization for better, more immediate decision-making. Session topics at TDWI were related to operational BI, handling both structured and unstructured data, and techniques like Search. Noticeably, many attendees also seem to be looking for ways to implement predictive analytics into their BI suites.

Making Better Decisions with an Operational Data Store

Claudia Imhoff, of Intelligent Solutions, Inc. and an active member of the B-EYE Network community presented an all-day session on the Operational Data Store. [Operational Data Store in Action, May 14, 2007, TDWI World Conference]. Noteable ‘take-aways’ from this session included recognition of:

  • How data warehousing is having to move into the operational environment.
  • The impact of operational BI on your IT environment is pretty significant. There’s a substantial increase in the number of users, volume of data and required performance.
  • You need to develop a good understanding of ‘right-time’ data delivery vs ‘real-time’. Operational BI projects should be strategically needed, not just for the sake of ‘real-time’ information.

Operational BI essentially embeds itself into day-to-day operations to make immediate impacts on improving business processes. The session explored ways of doing that with the concept of an Operational Data Store (ODS) that only serves the needs of operational BI and an ODS application. The ODS application may be part of a CRM system, set up to meet compliance requirements or for other operational needs. The ODS will also require a new concept in traditional BI and data warehousing of Process Design.

SOA Will Hold It All Together

In line with BI 2.0 concepts, using SOA to communicate appropriately among the transactional and business intelligence IT environments becomes key for operational BI. Sharing data across databases and various domains remain issues for organizations due to the disparate data sources, application servers and applications. SOA enables you to call various services from various environments at the right time in your operational workflows.

If You Build It, Will They Use It?

Another key consideration of operational BI is to make the BI tools or delivery mechanisms easy to use. Extending BI to operational personnel means you may be serving tens of thousands of users. These users are expert in their operational activities but are not used to BI per se.

Seamlessly integrating BI into their experience becomes key. Data visualization, which enables at-a-glance understanding, also becomes even more important for operational users. And, dashboard capabilities can help not only provide a view into the current state of operations, but also provide the means for alerts, notifications, and invoking of other processes for users or automated processes to take immediate action. These capabilities become critical for allowing you to change business workflow as business scenarios change.


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