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At-a-glance Visualization & Analysis of Complex, High Volume Information - Using Heat Maps
by LogiXML BIz Comm Editorial Staff
November 6, 2006
Page 2
Benefits of Heat Maps
Heat maps provide an ideal way for business users like managers and executives to quickly analyze sales, financial and management data to:
- Identify emerging trends – Visually represent the structure of your data through groups and sub-groups to see clusters of trends
- Find new opportunities – Quickly identify trends and opportunities hidden in your data by viewing data from multiple perspectives
- Isolate potential problems – Pinpoint problems before they become nightmares with easy-to-use filter and search tools
Next... An Example Scenario
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