|
Turtle Wax is the number one selling brand of car care products in the
world with sales in 90 countries. Founded more than 60 years ago in Chicago,
the company is recognized for manufacturing appearance and performance
car care products for the retail consumer.
Turtle Wax products are marketed virtually everywhere. This fact generates
a great deal of data. And in turn, the data collected from tracking the
complexity of product transportation, retail outlet performance, product
mix balance and a host of other situations needs to be examined through
reporting and analysis.
The Challenge
“Our challenge is to harness the database generated by our ERP system applications
and to present that data in a way that our managers at Turtle Wax can
really use to manage the business,” says Donald DuBay, director of information
technology at Turtle Wax.
“The LogiXML products matched our internally-defined criteria for
what we refer to as ‘data mining’. By that, we mean a general
purpose product for accessing our data and offering the opportunity for
our managers to analyze the information; the goal is to find actionable
business intelligence that will help Turtle Wax maneuver more efficiently
in the very competitive automotive supplies business.
As we searched for the proper tool, we used due diligence by searching
BI products known to us and extending that search to the Web to find products
that met our criteria.“
The Solution
“LogiXML offered an outstanding solution that worked well with our databases,
was Web-based, and easy for our managers to grasp and use. The server-based
pricing helped us stay on budget.”
“Our managers understand the value of data access and analysis.
For years, we have had a tool we named INFONOW—an archival repository
of reports we have published. It allows easy searching and referencing
for daily, monthly, annual reports currently published—while storing
their predecessors from prior days, months, etc.”
“However, reports are static snapshots of information with no easy
ability to look into details beyond the level given by the report.”
The Results
“We have employed a new marketing strategy to ‘advertise’ the
Logi product internally. We call the data mining capability INFOQUEST,
which stands for: Interactive Negotiable Format, Offering Quick Understandable,
Enterprise-wide Structured Trends–and it has been successful in
promoting widespread adoption. These are all capabilities of the Logi
product and
they are the key demands of our management team. A great match.”
“INFOQUEST allows our associates to have quick access to current
data—at many different levels of detail using the drill-down mechanism;
and we have developed customized Dashboards that present the most relevant
information to the individual manager based on his or her needs.”
“The initial rollout of INFOQUEST, which contains our sales facts,
has been a great success and we are now expanding the implementation to
the next tier of users as well as adding more data such as financial and
operational data facts.
The LogiXML team has helped us every step of the way,” concludes
DuBay.
|