Leading Edge Uses LogiXML Software to Capitalize on the Small and Medium-Sized Business Sector

About Leading Edge

UK-based Leading Edge offers consulting and implementation expertise to ensure successful deployment of data warehousing and business intelligence solutions. More recently, Leading Edge has added a suite of services developed specifically for the growing small and medium-sized business (SMB) market to their portfolio.

The initial success of Leading Edge came as a highly specialized system integration company, focused on solving ‘big data’ issues in the data warehousing, business intelligence and data mining markets. The firm combined its in-depth expertise with genuinely capable ‘tera-scale’ technology—Ab Initio, Netezza, QueryObject and Teradata—can help solve the data management challenge.

The experience gained working with the countries largest finance, telecoms and retail companies enables them to provide to their SMB clients an unprecedented wealth of industry expertise. Leading Edge Sales & Marketing Director Terry Graham explains that their experience of Blue Chip organizations can only benefit the SMB: "The strategic use of Business Intelligence has been accelerating within the very large scale data enterprises and their businesses have been benefiting significantly. However treating BI delivery on a commodity market basis, SMB’s can now gain similar value from their accumulating data at an affordable fee."

Recognizing that SMB’s need the same level of decision-making as their larger counterparts, Terry Graham continues: “Our view is that data management and the business intelligence resulting from the data is the foundation on which all successful organizations are built. Without an integrated approach to data integration and BI, SMB’s are being forced to make too many non-informed decisions, increasing their risks and decreasing overall performance. There is fundamentally no difference in the SMB market but the ability to implement and maintain a solution that for SMB clients is both easy to use and cost-effective, until recently, has been a challenge.”

The Challenge

“We set out to find a business intelligence suite that had what I call Web 2.0 attributes of Web-based implementation and distribution. The driver for this was that high costs, poor performance, scalability and difficult implementations had deterred many organizations from taking advantage of what BI could offer. We researched this idea via the web and quickly found LogiXML and evaluated the Logi 8 platform. Our knowledgeable technical team put the product (and the company) through a rigorous evaluation process and was extremely pleased with both the fundamental design, methodology and the extensive reporting and analysis feature set that we could present to our clients.”

The Solution

"Information is the lifeblood of every organization large or small and LogiXML solutions enable us to meet the business needs of our customers, helping them to analyze and act upon that information in order to optimize operational efficiency and drive customer satisfaction". The real value with Logi 8 is that both IT and the Business can quickly embrace the new technology thereby creating a common platform from which each team can operate and work together to the benefit of their organization. Online services are set for major growth over the next few years and LogiXML will play a key role in helping Leading Edge to maximize that market opportunity.

“ When companies evaluate what Leading Edge is about they quickly see that our services proposition is quite simple: we deliver on time, on quality and to budget. We are proud of the fact that all of our clients have placed repeat business with us. Our business partnership with LogiXML enhances this value proposition by providing us with an outstanding product that meets the needs of all our customers large and small, but specifically enhance our value proposition to our SMB market customers. Within one week, using LogiXML products we can deliver an integrated portfolio of BI capabilities to SMBs, helping them to make more informed business decisions. Our offering comes with consultancy for implementation and support and training on the products and services, enabling the clients solution to be easily installed, customized and ready to deliver value within 5 days.

“ For me in particular, the server based pricing model that allows for unlimited distribution of Web-based clients means that I can effectively present a bid for services to a client that I know will meet their needs and fit the Leading Edge business model. From the customer perspective it allows them to implement an efficient price/performance strategy whilst keeping budgets tight and user satisfaction levels high.”

The Results

“We have already achieved significant successes with LogiXML as a partner and our excitement never diminishes as we learn about the future releases of their new products which can only help us grow our business through an enlarged SMB customer base in the months ahead. For too long enterprise level companies have reaped the rewards of BI to the disadvantage of their SMB cousins. The demand from SMB’s is there and we know that they also want to get more information and value out of the data they hold.

Finally, the SMB sector is getting an advantageous offering which brings something new and contributes considerable value to their business.